CREATIVE DIRECTOR
Coca-Cola x Adidas

Originals are the Real Thing


If you’re an Original, you’re the Real Thing


For the 2026 FIFA World Cup, we helped Coca-Cola x Adidas teamed up for the first time since 2002 to create an original collection inspired by real football fandom. 

Bootleg kits. ‘Football casuals.’  Terrace culture. Blokecore. 

Drawing from both brands’ original design archives, each piece blends iconic style, football culture, Coca-Cola legacy,
and the shared belief that if something is truly Original, it’s the Real Thing
 We first teased the collection with the help of a true Original: Lamine Yamal


                                                                                                                          
                                                                                                                     Then, ahead of the opening match in Mexico City, the campaign came to life with the launch of the film and collection, worn and styled by the Real Originals.



                                                                                                       

                                                                                         


AGENCY Ogilvy

ROLE Creative Director, Copy
CREATIVE DIRECTOR, ART Thanh Ly
GROUP CREATIVE DIRECTOR Pete Nordstrom
GROUP CREATIVE DIRECTOR Jon Yurk
CHIEF CREATIVE OFFICER, NY & NA Guillermo Vega
DESIGN DIRECTOR:  Devin Arden
EXECUTIVE PRODUCER Chloe Heller
GROUP EXECUTIVE PRODUCER Bronwen Lonsdale
EXECUTIVE PRODUCERS Karen McKibben, Suzanne Crowe
GLOBAL CATEGORY LEAD Jonathon Gibson
CLIENT PARTNER Nicky Beckett
DIRECTOR, PROJECT MANAGEMENT Kristi Vourderis
PROGRAM MANAGER Brandon Thompson


DIRECTOR Ariel Fisher
PRODUCTION COMPANY Magna Studios
DOP Matthew Ballard
PHOTOGRAPHER Dorian Ulysses Lopez Macias
STYLIST  Ricardo Arenas V
EXECUTIVE PRODUCER Nick  Fuller, Kelly Martin
EDIT Work - Theo Mercado
COLOR Royal Muster - Mikey Pehanich
COMPOSER Joaquin Pastor
MIX  Sonic Union
WTF©