CREATIVE DIRECTOR
HBO
HOUSE OF THE DRAGON

RAISE YOUR BANNERS



   
GOLD LION | Cannes Lions 
GRAND CLIO |Clio Entertainment 
SILVER | Clio Entertainment | Experiential 
SILVER | Clio Entertainment |  Entertainment 
GOLD |  Effie U.S. | Experiential Marketing
MERIT | The One Show | Omnichannel
WINNER | Webby Awards | Advertising
WINNER |Adweek Experiential Awards 
WINNER |Series Mania Forum 
GOLD | Event Marketer Awards 

“Babe wake up there’s a dragon on the Empire State Building.”

  

As civil war heats up between the Green and Black Targaryens, everyone must choose a side.

So, like the Targaryens dividing Westeros, we carved up our world with a week-long campaign that had everyone ‘raising their banners’ for #TeamBlack or #TeamGreen. From global landmarks to neighborhood favorites and even the New York City skyline, everyone was rallying for (but mostly arguing over) the rightful heir. 




6.4+ BILLION Impressions
500+ Press
75+ Broadcast News Segments


                                                                                               
  
The internet was  set ablaze as landmarks around the world declared their allegiance with giant Green and Black banners.  

With each new iconic ally, the fandom exploded arguing about everything from if the banners were A.I. (they weren’t) to whether or not the Manhattan Bridge would actually support a ‘usurper.’ 


We brought the war to NYC as we partnered with iconic, local instituions. From bagel spots to pizza joints, to being the first non-IPO on the NYSE exchange, the whole city was GREEN or BLACK.
                                                                                             



The worldwide chorus of support for Green and Black grew louder until the final piece was played — Vhagar took her place atop the Empire State Building. Standing 270 feet long and perched 1,200 feet high, Vhagar’s IRL arrival stopped New Yorkers and fans everywhere in their tracks.

No. Really. 





Banners were raised, fandoms clashed, and the world was torn between Team Green and Team Black, proving one thing:

All. Must. Choose.



                                                                                           

500+ press hits including:
NyPost  / Vulture / NBC  / Today / Barstool Sports / Buzzfeed / The Mirror / Complex / AP /  Hollywood Reporter / Gothamist



Agency: Giant Spoon

Client: HBO
Role: Associate Creative Director, Copy/Concept
Associate Creative Director, Art: Thanh Ly
Associate Director, Design, Experiential: Eric Zhou
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
Creative Director: Dani Skollar
Associate Design Director, Experiential: Kristina Soteri
Designer: Ana Rodriguez
VP, Experiential Production: Margaret Morici
Producer: Hali Katz
Producer: Bita Roofeh
VP Business Director: Victoria Sobel
Senior Account Manager: Alyssa Segel
Account Manager: Gabby Finkel
Group Director, Social Strategy: Holly Stair
Associate Director, Strategy: Mike Elenterio
VP, Content Production: Jason Lau
WTF©