CREATIVE DIRECTOR
HBO

The Dragon Den


SILVER | Clio Entertainment  
SHORTLIST | The One Show

To ignite global excitement around the Game of Thrones prequel, House of the Dragon, we unleashed our dragons on a very crowded San Diego with one purpose: winning the Comic-Con throne.


And rule Comic-Con we did...
                                                                                     
                                                                                                                                                                         
With the help of 40+ actors, musicians, and combat specialist, as well as 100+ pages of script and background, die-hard fans, the cast, and even George R.R. Martin himself, went on a 20 minute long spiritual journey to hatch and bond with their very own dragon. 

It was a roaring success with fans waiting in line overnight...for an ad....wild.

100+ Press Hits including:
Adweek  / Gizmodo / IGN  / Variety / LA Times / San Diego Tribune / SyFy /  ScreenRant / Hollywood Reporter
                                          

                                                                                                                               
Agency: Giant Spoon
Client: HBO
Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Creative Director: Katie Honig
Associate Design Director, Experiential: Kristina Soteri
Associate Director, Design, Experiential: Eric Zhou
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
VP, Experiential Production: Margaret Morici
Senior Producer: Haley Madsen
Producers: Hazel Encarnacion, Miranda Harrison
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz
Senior Content Producer: Devin Glass
WTF©