To ignite global excitement around the Game of Thrones prequel, House of the Dragon, we unleashed our dragons on a very crowded San Diego with one purpose: winning the Comic-Con throne.

And rule Comic-Con we did...

SILVER / 2023 Clio Entertainment
SHORTLIST / 2023 The One Show

With the help of 40+ actors, musicians, and combat specialist, as well as 100+ pages of script and background, die-hard fans, the cast, and even George R.R. Martin himself, went on a 20 minute long spiritual journey to hatch and bond with their very own dragon. It was a roaring success with fans lining up overnight (!!!!). 

100+ Press Hits including:
Adweek  / Gizmodo / IGN  / Variety / LA Times / San Diego Tribune / SyFy /  ScreenRant / Hollywood Reporter

Agency: Giant Spoon
Client: HBO
Role: Associate Creative Director, Writer
Associate Creative Director, Art: Thanh Ly
Associate Design Director, Experiential: Eric Zhou
Executive Creative Director: Monica Herman
Chief Creative Officer: Ian Grody
Creative Director: Dani Skollar
Designer: Ana Rodriguez
VP, Experiential Production: Margaret Morici
Producer: Bita Roofeh
Producer: Hali Katz
VP, Business Director: Victoria Sobel
Senior Account Manager: Alyssa Segel
Group Director, Social Strategy: Holly Stair
Associate Director, Strategy: Mike Elenterio
VP, Content Production: Jason Lau

Brooklyn, NY /