CREATIVE DIRECTOR
HUMANE SOCIETY

Caged For Costco



GOLD | Muse Awards
GOLD | Muse Awards
GOLD W3 Award
GOLD W3 Award
FINALIST | OMMA

Even your worst New York City apartment experience can’t compare to the living conditions of Costco’s factory farm chickens. 

So we teamed up with Humane Society of the United States to list an apartment of our own and expose the truth about where Costco gets their eggs. 

Our campaign went viral, flooding Costco’s phone lines with complaints. In less that 48 hours, Costco committed to change.
                                                                                                                                                                                            
                                                                                                                         
                                                                                                                               
Agency: Rokkan
Copywriters: Tommy Dudley & Ryan Hrbek
Art Directors: Brad Kranjec & Alex Junquera
Creative Director: Jeff Samson
CCO: Brian Carley
WTF©