CADILLAC

RACING

After a long hiatus, Cadillac returned to the track. In their first year back, they didn't just make the podium — they swept the whole thing, taking 1st, 2nd, and 3rd place.

Instead of popping champagne, we did the next best thing: creating a print and digital campaign featured in major newspapers and outlets across the country.

Manifesto: 
                 


Print/Digital Campaign
Agency: Rokkan
Role: Concept, Writer
Art: Alex Junquera
Photographer: Nicholas Maggio


Brooklyn, NY /