LUCID

COMPROMISE NOTHING

Every act of defiance starts with a refusal to compromise.

In Lucid’s first-ever brand campaign, we aligned with the brave, bold, and the few who, like Lucid, refuse to settle.

The question isn’t — ‘Why build the best E.V.?”
The question is — “Why not build the best damn car?”

PRESS:
AdAge / Little Black Book / Roastbrief

Client: Lucid
Agency: Giant Spoon
Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Creative Director: Lexi Rodriguez
CCO: Ian Grody
VP, Content Production: Jason Lau
Producer: Trey Horvath
Post Producers: Matthew Silverman, Josh Wagner
VP, Group Account Director: Jamie Simms
Account Director: Miranda Estrella
Account Managers: Gabby Finkel, Audrey Gray
Chief Transformation Officer: Corbin Brown
Group Director, Social Strategy: Holly Stair
Senior Creatives: Mariah Colon, Nicole Rudden

Directors: rubberband.
Production Company: Smuggler
Photography: Chris Noltekuhlmann
Post: Dylan Edwards @ Cabin Edit, Trafik, ArtJail
Archival: The Director Studio
Music/Mix: Caya Music, Eleven Sound

Brooklyn, NY /

TOMMY DUDLEY

ESCALADE SHADOWS

ABOUT

LUCID