LUCID

COMPROMISE NOTHING

Every act of defiance starts with a refusal to compromise.

In Lucid’s first-ever brand campaign, we aligned with the brave, bold, and the few who, like Lucid, refuse to settle.

The question isn’t, ‘Why did the best EV?” It’s “Why not build the best damn car?”

PRESS:
AdAge / Little Black Book / Roastbrief

Client: Lucid
Agency: Giant Spoon
Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Creative Director: Lexi Rodriguez
CCO: Ian Grody
VP, Content Production: Jason Lau
Producer: Trey Horvath
Post Producers: Matthew Silverman, Josh Wagner
VP, Group Account Director: Jamie Simms
Account Director: Miranda Estrella
Account Managers: Gabby Finkel, Audrey Gray
Chief Transformation Officer: Corbin Brown
Group Director, Social Strategy: Holly Stair
Senior Creatives: Mariah Colon, Nicole Rudden

Directors: rubberband.
Production Company: Smuggler
Photography: Chris Noltekuhlmann
Post: Dylan Edwards @ Cabin Edit, Trafik, ArtJail
Archival: The Director Studio
Music/Mix: Caya Music, Eleven Sound

Brooklyn, NY /

TOMMY DUDLEY

ESCALADE SHADOWS

ABOUT

LUCID