3000 miles. 10 days. 2 CT6s. 1 tour bus. 0 hands.
The 'world's first' hands-free driving technology deserved a 'world's first' campaign.

So we did something nobody in the world had ever done before —  we went on a ‘world’s  first’ roadtrip,
driving from New York to LA — without using our hands.  

This stunt was documented on social and digital channels, culminating with a Cadillac arrival and takeover of the VMAs in Los Angeles.

Agency: Rokkan
Role: Concept, Writer
Partner: Kelley OHare

Brooklyn, NY /