CADILLAC

THE CT4 EXPERIENCE

Cadillac’s first car designed for an internet generation, deserved a launch worthy of Reddit’s front page. 

Taking cues from popular social trends and viewing data, this oddly satisfying, 360 campaign was so mesmerizing, it was hard...to...look...away... 









Client: Cadillac
Agency: Rokkan
Role: Concept, Writer
Partner: Jin Park
Dir: Thibaut Grevet




Brooklyn, NY /