"America is all about speed, hot nasty bad-ass speed" - Eleanor Roosevelt 

Sure, Cadillac is known for lux interiors, rap lyrics, and 22” rims. But what about under the hood?

To build excitement around the Cadillac V-Series as well as the Cadillac Racing team, we went for a little spin around the track, creating a 360° campaign that revved everyone’s engines. 

(while we didn’t actually get to run this song, it’s just TOO good). Original song found HERE.


360° Campaign
Agency: Rokkan
Role: Concept, Writer
Partner: Kelley O’Hare
Directior/DP: Lawrence Sher (Academy Award Winner!)

Brooklyn, NY /