CADILLAC

XT4WHEREVER IT TAKES YOU
Cadillac wanted to launch their cool, fun, and hip SUV for millennials. 

So we launched a cool, fun, hip, and *massive* 360 degree campaign with unique media for everything from print to OOH to digital to social, and of course, TV. 

We also (accidentally) launched Juicy J’s song Bang Bang back into the Billboard top 100. 
Not everyone was thrilled.







Social:




360° Campaign
Agency: Rokkan
Role: Concept, Writer
Partner: Kelley O’Hare
Dir: Sebastian Strasser
Dp: Hoyte Van Hoytema (Academy Award Winner!)

Brooklyn, NY /