CITRIX

BORN DIGITAL

Citrix wanted to help boomer companies understand the “born digital” generation.

So, we made a digital campaign that only GenZ would understand.

Not only did boomer bosses not get it, they HATED it....which only made itCitrix’s most engaged with playbook launch ever. periodt.

Social/Digital
Agency: Huge Inc.
Role: Concept, Writer
Partner: Meg Smart
CD: James Ryan

Brooklyn, NY /