After 132 years, Thomas Edison’s company was splitting into three: GE Vernova, GE Aerospace, and GE Healthcare. With so much history at stake,  and optimism for the future, you can’ just drop that in a press release.

So — they came to us.

From mixed-media drone shows in New York and Bangalore that told the world’s most epic bedtime story to takeovers of the NYSE and Times Square, as well as print and OOH around the world, we created a truly global campaign that offered a glimpse of the better, brighter, and bolder future GE is building.

AdAge / AgencySpy / Little Black Book / NPR / Patch / TimeOut

Agency: Giant Spoon
Client: GE
Drone Show: Sky Elements
Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Associate Director, Design, Experiential: Eric Zhou
Executive Creative Director: Monica Herman
Executive Producers: Haley Madsen
Experiential Producer: Savannah Griffith 
VP Business Director: Victoria Sobel
Associate Account Director: Alex Cooke
VP, Content Production: Jason Lau
CCO: Ian Grody

Brooklyn, NY /