HBO | THE LAST OF US 

LOOK FOR THE LIGHT
This is it — the first ACTUALLY good video game adaptation. But how do you get gamers, non-gamers to care about ANOTHER zombie show?

Deep in the 'New York Quarantine Zone,' we turned the iconic Angelika Theater into a fully functioning Firefly base. The 1,500 firefly recruits who 'followed the light' went on an immersive in-world journey where they interacted with Firefly soldiers, came face-to-face with infected, and braved an exclusive screening of the first episode. 

SILVER / 2023 Clio Entertainment
BRONZE / 2023 Clio Entertainment



PRESS:
AdAge / The Drum / Marketing Brew / The Mary Sue




Agency: Giant Spoon
My Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Associate Design Director, Experiential: Eric Zhou
Executive Creative Director: Monica Herman
VP, Experiential Production: Margaret Morici
Experiential Producer: Nathaniel West
Senior Business Director: Victoria Sobel
Director, Project Management: Caitlin Stevens



Brooklyn, NY /