REDDIT

FIND YOUR PEOPLE

Everyone knows Reddit is a silly place — the home of memes,  LOLs, and of course, squeezing the global stock market out of billions of dollars.

But most people don’t actually know what makes Reddit, Reddit. So we introduced them — with a global campaign that brought the passionate communities, conversations, and PEOPLE to life like never before.  From Cannes to CES to Hamburg, our SIX(!) unique FIND YOUR PEOPLE experiences wow’ed audiences and marketers around the world.

2X GOLD / 2024 Muse Awards 
GRAND EX / 2023 Event Marketer Ex Awards
EX WINNER / 2023 Event Marketer Ex Awards
WINNER / 2023 AdWeek Experiential Awards




PRESS:
AdAge / Adweek / BizBash / Business Insider / Marketing Brew / New York Post


Find Your People Activations:

REDDIT EXPLORERS CLUB  / 2022 Cannes Creativity  
REDDIT FUTURE TELLERS / 2023 CES Las Vegas 
REDDIT GARTEN: FIND YOUR PEOPLE WHERE COMMUNITY GROWS / 2023 OMR Germany 
REDDIT RECOMMENDS: THE PLACE TO GO WHEN YOU WANT TO KNOW /  2023 Cannes Creativity  
REDDIT: THE KEY TO CONTEXT / 2024 CES Las Vegas 
THE KEY TO CONTEXT: ALL ROADS LEAD THROUGH REDDIT / 2024 Cannes Creativity




Agency: Giant Spoon
Client: Reddit
 My Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Experiential Design: Eric Zhou, Kristina Soteri, KayLeigh Cowart
Design: Skye Genesis, Robyn Ozaki 
Executive Creative Director: Monica Herman
Production: Margaret Morici, Haley Madsen, Savannah Griffith
Tiffani Harris, Isabella Rodriguez, Hazel Encarnacion
Technical director: Juan Alsina, Scot Gianelli 
Account: Victoria Sobel, Anya Markowitz, Gabby Finkel




Brooklyn, NY /