Reddit: Find Your People — Tommy Dudley

FIND YOUR PEOPLE

Everyone knows Reddit is a silly place — the home of memes, LOLs, and of course, squeezing the global stock market out of billions of dollars.

But most people don’t actually know what makes Reddit, Reddit. So we introduced them — with a global campaign that brought the passionate communities, conversations, and PEOPLE to life like never before. From Cannes to CES to Hamburg, our SIX(!) unique FIND YOUR PEOPLE experiences wow’ed audiences and marketers around the world.

2X GOLD / 2024 Muse Awards
GRAND EX / 2023 Event Marketer Ex Awards
EX WINNER / 2023 Event Marketer Ex Awards
WINNER / 2023 AdWeek Experiential Awards

PRESS:
AdAge / Adweek / BizBash / Business Insider / Marketing Brew / New York Post

Find Your People Activations:

REDDIT EXPLORERS CLUB / 2022 Cannes Creativity
REDDIT FUTURE TELLERS / 2023 CES Las Vegas
REDDIT GARTEN: FIND YOUR PEOPLE WHERE COMMUNITY GROWS / 2023 OMR Germany
REDDIT RECOMMENDS: THE PLACE TO GO WHEN YOU WANT TO KNOW / 2023 Cannes Creativity
REDDIT: THE KEY TO CONTEXT / 2024 CES Las Vegas
THE KEY TO CONTEXT: ALL ROADS LEAD THROUGH REDDIT / 2024 Cannes Creativity

Agency: Giant Spoon
Client: Reddit
My Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Experiential Design: Eric Zhou, Kristina Soteri, KayLeigh Cowart
Design: Skye Genesis, Robyn Ozaki
Executive Creative Director: Monica Herman
Production: Margaret Morici, Haley Madsen, Savannah Griffith
Tiffani Harris, Isabella Rodriguez, Hazel Encarnacion
Technical director: Juan Alsina, Scot Gianelli
Account: Victoria Sobel, Anya Markowitz, Gabby Finkel

Brooklyn, NY /

TOMMY DUDLEY

CADILLAC TECHNOLOGY
CITRIX BORN DIGITAL
ESCALADE SHADOWS

ABOUT

REDDIT

TOMMY DUDLEY

CADILLAC TECHNOLOGYCITRIX BORN DIGITALESCALADE SHADOWS

ABOUT

REDDIT

CADILLAC TECHNOLOGY
CITRIX BORN DIGITAL
ESCALADE SHADOWS