If you’re not first, you’re last
Helping Cadillac re-build their performance program, they re-entered into the world of racing. In their first year back, they didn’t just turn some heads .
They swept the whole damn thing.
To celebrate this impressive acheivement, we created a digital and print campaign that ran in newspapers worldwide.
Role: Concept, Writer
Art: Alex Junquera
Creative Director: Bill Carlson
Photographer: Nicholas Maggio