CITRIX
How do you do, fellow kids?
Citrix wanted to help boomer companies better understand the “born digital” generation with a B2B playbook.
To highlight that age gap, we purposely made a GenZ styled launch campaign that business leaders might not understand.
Not only did they not understand it — they HATED it...which only made this their most engaged with playbook launch ever. Periodt.
Social/Digital
Agency: Huge
Partner: Meg Smart
CD: James Ryan
Agency: Huge
Partner: Meg Smart
CD: James Ryan