Find Your People

At the Cannes Festival of Creativity, Reddit was looking to show up  with a splash. And no, we’re not talking about another generic “[insert brand here] Beach.” That’s because anyone who uses Reddit knows there’s so much more to discover than genereric beach things. 

Instead, we invited marketers to venture into the Reddit Explorers Club — a surreal adventure clubhouse where you can traverse Reddit’s exciting, weird, and unusual terrain and connect with the what makes Reddit, Reddit.

︎2023 Event Marketer Ex Awards - Grand Ex Award
︎2023 Event Marketer Ex Awards - Ex Award Winner for Best Production of an Event (B-to-B)

 Adweek  /  Adage /  Marketing Brew  /  Business Insider  /  NyPost  /  BizBash

Just like on Reddit, the deeper you dive, the more you discover. Once inside the clubhouse guests could find 100+ custom touchpoints and discoveries. Here you could get your official banana for scale, use Reddit Radar, have an official This is Fine photo or even get rickrolled behind a trapdoor bookcase. 

Agency: Giant Spoon

Client: Reddit



Associate Creative Director, Copy: Tommy Dudley

Associate Creative Director, Art : Thanh Ly

Associate Design Director, Experiential: Kristina Soteri

Group Creative Director: Monica Herman

Executive Creative Director: Ian Grody

Production: Isabella Rodriguez, Hazel Encarnacion, Juan Alsina

Senior Business Director: Victoria Sobel

Senior Account Manager: Anya Markowitz