CADILLAC COAST-TO-COAST
Tesla, what’s good?
3000 Miles. 15 days. 2 CT6s. 1 tour bus. 0 hands.
To introduce Cadillac SuperCruise, we did something nobody has ever done before.
We drove from New York to LA...︎ without using our hands. ︎
This experience was documented on social, culminating with Cadillac arriving at the VMA’s in Los Angeles.
Digital/Social Campaign
Agency: Rokkan
Role: Concept, Copy
Parter: Kelley O’hare
Agency: Rokkan
Role: Concept, Copy
Parter: Kelley O’hare